Years ahead of her time, the complex, eccentric and talented Florence Broadhurst was born in rural Queensland, Australia in 1899. By the time of her death in 1977 Florence Broadhurst had lived and worked in Australia, Asia, and England; performed professionally on stage; been befriended by royalty; exhibited her paintings; and started an internationally successful wallpaper company whose success was based upon her own designs.
After spending more than a decade in the United Kingdom, Florence Broadhurst returned to Australia and settled in Sydney where she started painting enthusiastically and prolifically. Transforming her creative talent into a business opportunity, she started a revolutionary wallpaper business in 1959, creating hundreds of unique and luxurious patterns with rich and vibrant colours all perfectly matching her flamboyant personality. By the mid 1960s, her company monopolised the Australian market and started exporting to America, Peru, Paris, the Middle East and Norway. She continued to work actively until her death in 1977 at the age of 78.