The Laundress was founded in 2004 by Gwen Whiting and Lindsey Boyd. The New York based creatives were left unsatisfied with existing laundry products on the market so decided to develop their own 'made in the USA' cleaning solutions.
The Laundress products are cruelty free and contain no animal by-products. Importantly ingredients are plant-derived and free of artificial colours, dyes, allergens, sodium lauryl sulfate (SLS), petroleum, phthalates, phosphate, parabens, and chlorine bleach. You can wash with confidence as The Laundress products are suited to all machines, washing temperatures, and water systems. Products are formulated with active ingredients - enzymes, colour guard, and bleach alternative - that preserve fabrics and colours while targeting stains.